For coaches, dietitians and trainers
A lead magnet that reads like your first session
Coaches, nutritionists, personal trainers and consultants all explain the same basics to every new client. Put that first conversation into a properly typeset book with your name on the cover, give it away for an email address, and let new people meet your method before they ever book a call.
- Typeset PDF and EPUB with a designed cover
- Free editable outline and 2-page sample
- Edit any chapter and add your own photos
- One price per book, no subscription
Prospects want to see how you work before they book a call
Most coaches build an audience one post at a time. Reels, carousels and stories keep you visible, but they disappear within a day and rarely explain your approach from start to finish. Someone who follows you for months may still not know what working with you actually looks like, and that uncertainty is usually what keeps them from booking a discovery call.
A short book fills that gap. A busy professional who downloads a 14-day eating plan from a dietitian, or a beginner who reads a trainer's guide to the first month at the gym, gets a real taste of your method in their own kitchen or on their own schedule. By the time they reply to your email, they already know your principles, your tone and the kind of results you focus on. Your 1:1 sessions or group program become the natural next step rather than a cold offer.
The obstacle has always been time. Writing, editing and laying out even forty pages can eat the weeks you would otherwise spend with clients, and a hastily exported slide deck does not feel like something worth an email address. With InkMagnet you describe the book, shape the table of contents yourself and see two typeset pages for free. After payment the book is researched, written chapter by chapter, edited and typeset into a PDF and EPUB you can hand out the same day.
Books coaches give away and sell
The best topic is the one your clients struggle with before they meet you. A few directions that fit coaching work well:
Short plan or challenge
A 7, 14 or 30 day plan with daily steps, checklists and simple routines. It gives readers a concrete start and shows exactly how you structure change.
Beginner's guide to your field
Everything a newcomer should understand before working on sleep, strength, nutrition or career change. It answers the questions you hear in every intake call.
Recipe and shopping companion
For dietitians and nutrition coaches: basic recipes, shopping lists and tips for eating well on a busy schedule, organized around your own approach.
Workbook for your program
Reflection prompts, trackers and exercises clients fill in between sessions. Your group program gets a printed backbone instead of scattered handouts.
Welcome book for new clients
What happens in the first weeks, how to prepare for sessions and how to get the most out of working together. Fewer repeated explanations, smoother onboarding.
Paid mini book
Full commercial rights mean you can sell the book on your site or bundle it with a package. A low price entry point for people not ready for 1:1 work yet.
A real book made with InkMagnet
Example: “Eat Regularly, Not Perfectly”
A lead magnet made in InkMagnet for a dietitian working with busy people: a 14-day meal plan, simple recipes, shopping lists, a practical way to build a plate, plus chapters on eating at work and evening snacking. Below is its full table of contents. Your book will cover your own topic with the same structure and level of detail.
Eat Regularly, Not Perfectly · 30 pages
Table of contents
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1.Eat Regularly, Not Perfectly
- Who this plan is for, and what it does not promise
- The plate, with no calorie counting
- Why regularity beats restriction
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2.Your 14-Day Meal Plan
- How to use this plan
- Protein Oatmeal with Fruit
- Scrambled Eggs with Vegetables and Bread
- Chickpea Spread Sandwich with Egg
- Baked Chicken with Groats and Vegetables
- Tuna, Bean and Egg Salad
- Cream of Pumpkin Soup with Croutons
- Pesto Pasta with Chicken and Tomatoes
- Vegetable and Cheese Omelette
- Baked Salmon with Broccoli and Potatoes
- Greek Salad with Feta and Olives
- Plain Yogurt with Nuts and Fruit
- Hummus with Vegetables and Bread
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3.Eating at Work and Evening Snacking
- How to organize eating at work
- Evening snacking: where it comes from and what to do about it
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4.Shopping Lists and Your Start
- Shopping list for week 1
- Vegetables, fruit and herbs
- Protein and dairy
- Grains, legumes and other staples
- Shopping list for week 2
- Closing: your first two weeks
What the pages look like
Real pages from this book: daily plans, lists, tables and highlighted tips set in a clean layout. Click any page to enlarge it.
From your method to a downloadable book
Everything happens in the browser or in the Android app. Here is how a coach's book comes together.
- 1
Describe your book and your reader
Say who you work with, what they struggle with and what the book should help them do in the first days or weeks. Mention the principles you always teach so the book follows your approach, not a generic one.
- 2
Shape the outline for free
You get a title and a full chapter plan. Move chapters around, cut topics you never cover and add the ones your clients ask about most. Nothing is charged at this stage.
- 3
Check the tone in a 2-page sample
The opening pages are typeset in your book's final style. Read them as one of your clients would and decide whether the voice fits before you pay.
- 4
Download and share
Get the PDF for your opt-in page and the EPUB for e-readers. Edit any chapter later in the editor, add photos of your meals or workouts, and rebuild the book whenever you want.
How to put the book to work in your coaching business
A book only helps if people find it and read it. These habits keep it working long after launch.
Opt-in page with the cover
A simple page with the cover, three lines on what readers will learn and an email field. Link it in your bio, your profile and your email signature.
Follow-up emails built on chapters
Each chapter can become a short email in your welcome sequence. Readers get reminders of what they downloaded and a clear invitation to the next step with you.
Discovery call preparation
Ask prospects to read one specific chapter before your call. Conversations start further along, and you spend the time on their situation instead of the basics.
Content you can reuse
Lists, tips and short sections from the book make ready material for posts, live sessions and newsletters, all consistent with what readers find in the PDF.
Frequently asked questions
Will the book sound like me and follow my method?
You describe your approach, your audience and the points you always make, and the plan is built around them. You then edit the outline before paying and can rewrite any chapter in the WYSIWYG editor afterwards. Your name goes on the cover and you hold full commercial rights.
I am a dietitian. Is nutrition content safe to publish as it comes?
Treat the book as a draft that you sign off on. Content is researched and language-edited, but nutrition, health and exercise advice must be reviewed by you as the professional before it reaches readers. The book is general education, not individual dietary or medical advice, and it is worth saying so on the first pages.
Can I add my own recipes, photos and tips?
Yes. In the chapter editor you can change text, add your own recipes or exercises and insert photos of meals, workouts or yourself, then rebuild the PDF and EPUB with one click.
Can I sell the book instead of giving it away?
Yes. You receive full commercial rights, so you can sell it on your site, include it in a paid program or use it as a free download. The choice is yours.
How much does it cost?
One fixed price per book, starting at $9.99 and depending on length. There is no subscription. The table of contents and the 2-page sample are free, so you pay only once the plan looks right to you.
Does the book guarantee more clients?
No book can promise that. It gives people a useful reason to share their email and a clear picture of how you work. How many of them become clients depends on your offer, your follow-up and the fit between you and them.
What if I want to change something in the finished book?
You have three options. Edit any chapter yourself in the built-in editor. Tell the AI what to change in a chapter or section (shorten, simplify, add an example): you see the change first and keep it only if you like it, three times per book. Or use “Check by a human”: describe what is wrong and our editor corrects it by hand, free of charge, up to three requests per book.
Give new people a way to meet your method
Describe your book in a few sentences. The outline and a 2-page sample are free.
Plan my coaching bookThe table of contents and a 2-page sample are free. You pay only for the finished book.